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Heritage Story · Family-Owned Since 1975 · Tempe, AZ
The LeSueur Car Company Legacy: 50 Years Serving Tempe and Phoenix Drivers
$2,000. A brick building. A dirt lot. A couple of Beetles. And a young man in flip flops who wanted to do things differently. Fifty years later, that idea is still on Curry Road.
1975Founded — Same Address
5,500Beetles, Buses & Ghias Sold
50 YrsFamily-Owned & Operated
Quick Answers
LeSueur Car Company, at a glance
When it was founded
LeSueur Car Company was founded in 1975 by Warren LeSueur, age 23, at 1109 E Curry Rd in Tempe, AZ — the same address it operates from today.
Who runs it
It's family-owned and operated. Founders Warren and Carolyn LeSueur are still involved, and their children — Kris, James, Steven, Kelsey, and JT — now run the dealership, with Kris managing since 1995.
Meet the team.
Its VW roots
It began as a Volkswagen specialist, selling more than 5,500 air-cooled Beetles, Buses, and Ghias, and grew into a multi-brand used dealership with German cars still at the core.
What makes it different
A deliberately low-pressure experience (the salespeople famously wear flip flops), an Eagle Scout hiring ethos, closed on Sundays since the early years, and no city sales tax.
How it's rated
4.7 stars across 704 Google reviews (and 4.9 stars across 1,641 DealerRater reviews, with nine DealerRater awards), plus a BBB Accredited rating.
The LeSueur Story: From a Dirt Lot to 50 Years
Chapter One: Kay's Influence
Every great business story has a first chapter that predates the business itself. For LeSueur Car Company, that chapter belongs to Kay LeSueur — a teacher by trade with a side interest his students never knew about: he bought and sold sports cars and classics to supplement his income. It wasn't a business. It was a habit, a skill, and a set of instincts he passed down without ever intending to.
His son Warren watched. Children absorb what parents love, and Warren absorbed the rhythm of car transactions — the evaluation of condition, the honest assessment of value, the handshake that closes a deal. By the time Warren graduated from Arizona State University in 1975, that absorbed knowledge had become a direction. At 23, with his new bride Carolyn and their entire life savings of $2,000, he made it happen.
"By the age of 23 I made it happen by starting LeSueur Car Company with my new bride, Carolyn, and our life savings of $2,000."
— Warren LeSueur, Founder
Chapter Two: The Brick Building and the Beetles
The early years were not glamorous. A dirt lot. A leaky brick building near the ASU campus. A handful of air-cooled Volkswagen Beetles. Warren and Carolyn moved their young family into a house on the car lot and worked seven days a week for the first seven years. Then Warren made a decision that would define the dealership's culture for the next five decades: he closed on Sundays to spend more time with his family.
It sounds simple. But in a business where the temptation is always to push harder and keep the doors open one more day, choosing family over revenue is a statement of values. Warren has said business got better after that decision, not worse — customers came to LeSueur because of who he was, not because he was open on Sunday.
Over the years that followed, Warren — working alongside his brother, sons, nephews, and a rotating cast of family and friends — sold an extraordinary 5,500 Volkswagen Beetles, Buses, and Ghias out of that old brick building. The lot became known. In the pre-internet era, reputation traveled by word of mouth from neighbor to neighbor, professor to student, across the Valley.
The Timeline
Five Decades at a Glance
1975
LeSueur Car Company is born
Warren LeSueur, age 23, opens a small lot near ASU with Carolyn, $2,000 in savings, and a couple of air-cooled Volkswagen Beetles. The family moves into a house on the car lot and works seven days a week.
1975–90s
The Beetle years
Warren, his brother, sons, nephews, and friends sell and service over 5,500 Volkswagen Beetles, Buses, and Ghias from the old brick building. The LeSueur name becomes synonymous with honest VW dealing in the Valley.
Early 2000s
A new building for a new era
The business outgrows the dirt lot and leaky building. A modern facility is constructed at 1109 E Curry Rd — the same address — with a lot and service drive that reflect the quality of the vehicles now on offer.
2000s–10s
Expanding beyond VW
LeSueur evolves from a VW-only lot to a multi-brand pre-owned dealership carrying Audi, BMW, Lexus, Toyota, Kia, Hyundai, Honda, and more — while keeping German vehicles at the core. The service department grows alongside the inventory.
2010s
The second generation steps in
Warren and Carolyn's children — Kris, James, Steven, Kelsey, and JT — take on primary management roles. Kris, born in 1977, has managed the dealership since 1995 and sold his first car at age 14. The Eagle Scout ethos — trustworthy, loyal, helpful, friendly — becomes the explicit hiring standard.
2025
Fifty years. Same address. Same values.
LeSueur Car Company celebrates half a century at 1109 E Curry Rd, Tempe — 450+ vehicles in stock, a 4.7-star Google rating (and 4.9 across 1,641 DealerRater reviews), nine DealerRater awards, BBB Accredited, and no city sales tax. The flip flops are still standard issue.
What Fifty Years Hasn't Changed
"Our guys still show up in flip flops and shorts — and yes, they're the salesmen."
— LeSueur Car Company
The flip flops are not an accident. They're a deliberate signal — a visible, daily reminder that this is not a typical car dealership. When Warren started in 1975, he had a vision for a low-key, laid-back, relaxed car-buying experience. Fifty years later, that vision has been institutionalized into culture. The sales staff are predominantly Eagle Scouts, and the Boy Scout oath — trustworthy, loyal, helpful, friendly — isn't marketing copy here. It's a hiring criterion.
The building is new. The inventory is modern. The technology is current. But the person who greets you — in shorts, probably — is operating from the same set of values that started on a dirt lot near ASU with two Beetles and a young man's dream.
The Family Running the Business Today
Legacy dealerships are rare — most used-car businesses don't survive a decade. The people below are why this one reached fifty.
Kris LeSueur
Second Generation · Operations
Born 1977; has managed the dealership since 1995 and sold his first car at 14. An Eagle Scout, ASU graduate, and Ironman triathlete, Kris oversees sales, service, purchasing, and pricing.
James, Steven & JT
Second Generation · Family Owners
Warren and Carolyn's other sons, all raised on the lot. Each started in the family business young and carries the same values, work ethic, and car knowledge forward.
Warren & Carolyn
Founders · Still Involved
Active at fifty years in. Warren manages sourcing relationships across the country; Carolyn — who completed the Phoenix Marathon in 2015 — shapes the dealership's environment and keeps its history visible on the walls.
What 50 Years Means When You Buy Here
Fifty years at the same address, under the same family name, with the same founding philosophy, is not an accident. It's the result of daily decisions made the same way over and over: buy clean cars, price them honestly, treat customers the way you'd want to be treated, and close on Sundays.
When you buy from LeSueur Car Company today, you're buying from the same organization that's served Tempe and Phoenix drivers since the Ford Pinto was on the road — people who know the Valley's climate, who have seen how desert heat degrades a vehicle over time, and who have fifty years of hard-won experience selecting cars worth putting their name behind. The ASE-certified technicians who inspect your vehicle before it goes on the lot are the same team who service it afterward. No city sales tax saves you real money, and current specials are posted plainly online — because that's how this family does business: straightforwardly.
Stop by 1109 E Curry Rd in Tempe and meet the team that's been here since 1975. The building has changed. The inventory has grown. The values haven't moved an inch.
Frequently Asked Questions
About LeSueur Car Company — your questions answered
When was LeSueur Car Company founded?
LeSueur Car Company was founded in 1975 by Warren LeSueur at age 23, with his wife Carolyn and $2,000 in life savings. It has operated from the same address — 1109 E Curry Rd in Tempe, AZ — for all fifty years.
Is LeSueur Car Company family owned?
Yes. LeSueur Car Company has been family-owned and operated since 1975. Founders Warren and Carolyn LeSueur are still actively involved, and their children — the second generation — now run the dealership, with Kris LeSueur managing since 1995.
Who owns and runs LeSueur Car Company?
It was founded by Warren and Carolyn LeSueur. Today their children — Kris, James, Steven, Kelsey, and JT — run the dealership, with Kris overseeing sales, service, purchasing, and pricing. Warren still manages national sourcing relationships.
What kind of cars does LeSueur Car Company sell?
LeSueur began as a Volkswagen specialist, selling more than 5,500 air-cooled Beetles, Buses, and Ghias. It is now a multi-brand used-car dealership carrying Audi, BMW, Lexus, Toyota, Kia, Hyundai, Honda, and more, with German vehicles still at the core.
Why do LeSueur salespeople wear flip flops?
It's a deliberate signal of the low-pressure, laid-back buying experience Warren LeSueur envisioned in 1975. The sales staff are predominantly Eagle Scouts, hired on a trustworthy, loyal, helpful, and friendly ethos rather than a hard-sell culture.
Does LeSueur Car Company charge city sales tax?
No. LeSueur is located in an area of Tempe where no city sales tax applies to vehicle purchases, which saves real money on every transaction on top of state and county tax that applies everywhere.
Where is LeSueur Car Company located?
LeSueur Car Company is at 1109 E Curry Rd, Tempe, AZ 85281 — the same address since 1975. Phone: (480) 389-3664.
50 Years of Trust — Still at the Same Address
LeSueur Car Company
1109 E Curry Rd, Tempe, AZ 85281 · No City Sales Tax · BBB Accredited · Family-Owned Since 1975
Sources: LeSueur history sourced from the dealership's own About and owner's-letter pages and origins blog post (Kay LeSueur's background, Warren's 1975 founding, the $2,000 life savings, the 5,500 Beetles/Buses/Ghias, the family living on the lot, the Sunday-closure decision, and the children Kris, James, Steven, Kelsey, and JT), the dealership staff page (Kris born 1977, sold his first car at 14, managing since 1995, Eagle Scout, ASU graduate, Ironman), and the company's Yelp business description (flip-flops culture). DealerRater accolades (4.9 stars, 1,641 reviews, nine awards, BBB Accredited) per dealerrater.com; Google rating (4.7 stars, 704 reviews) per Google. Ratings and inventory counts change over time — verify current figures before relying on them. Verified April 2026.
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